Tour Traveler
TOUR TRAVELER INDEX: A PROFILE OF THE GROUP TOUR CONSUMER COST RESEARCH TOPICS Benchmark (1992) ? The Tour Traveler Profile ? Current Travel Patterns ? Tour Selection & Planning ? A Look at Future Travel Plans ? Tours & Coach Amenities for the Future
Wave 1 -- 1993 ? Early Payment Incentives ? Attitudes Toward Travel Today ? Trip Detail Preferences
Wave 2 -- 1993 ? Reasons for Group Tour Traveling ? Advance Booking & Payment of Deposit ? Interest in Healthy Tours ? Marketing Channels
Wave 3 -- 1993 ? Important Trip Components ? Importance of Group Tours (allocation of ?extra? $5,000) ? Reasons for Not Traveling1993 Annual Overview ? Summary of three seasonal
Wave 4 -- 1994 ? Importance of the ?convenience ? factor ? Image of Group Tours ? Importance of Cancellation Insurance ? Effect of the Economy on Travel Plans ? Plans for Travel During 1994
Wave 5 -- 1995 ? Cruising ? Gaming
Wave 6 -- 1994 ? Tour Travelers ? Preferences ? Hub and Spoke Tours vs. Point-to-Point ? Overnight Group Tours Taken ? Reaction to Negative Media Coverage
1994 Annual Overview ? Summary of three seasonal waves from 1994
Wave 7 -- 1995 ? Attitudes Toward Travel/Economy Today ? Membership in Group Tour Travel Organizations ? Independent Group Tours vs. Group Tours with Organizations ? Popular Types of Tours Wave 8 -- 1995 ? Group Tour Preferences ? Current Views of Mexico as a Destination
Wave 9 -- 1995 ? Tour Travelers ? Views of Different Tour Features ? Hosted Tours vs. Escorted Tours ? Relationship Between Price & Book Tour Date ? Importance of Different Tour Selection Factors ? Interest in a Rail Tour ? Preference Between Different Dinner Options ? Importance of Different Hotel Amenities
Wave 10 -- 1996 ? Group Tour Travelers ? Attitudes Toward ? Travel and the Economy Today ? Booking Characteristics of Last Group Tour Taken ? Preferred Method of Payment ? Preferred Time of Researching Travel Destination ? Characteristics
Wave 11 -- 1996 ? Group Tour Travelers ? Health Concerns ? The Role of Technology Among Group Tour Travelers
Wave 12 -- 1996 ? Intergenerational Tours ? Single Supplement Issues ? Importance of New Clothing Purchases When Deciding ? To Book a Cruise 1997 Annual Overview ? Summary of three seasonal waves from 1994
Wave 13 -- 1997 ? Travel Expenditures: Past and Future ? Importance of Group Tours
Wave 14 -- 1997 ? Group Tour Travelers? Preference for ? Planned Activity Time ? Importance of Group Tours ? Interest in Activities While Visiting ? A National Park ? Group Tours Vs. Packaged Trips
Wave 15 -- 1997 ? Cruising ? Mobility and the Tour Traveler
Some of the Findings...
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